Doors × facings × velocity. Not a percentage of the total.
Retail demand gets built from the things that actually drive it — how many doors, how many facings, how fast it moves in each one — tracked per retailer rather than as a share of a blended number.
Every retailer is a record
Door count, rolling velocity, the products they carry, and the buyer’s contact details, kept with the account instead of in someone’s phone and someone else’s inbox.
Real growth or just more doors
Per-store demand and last year’s numbers sit next to the current plan. Volume up 30% because velocity improved and volume up 30% because you added 200 doors are two completely different businesses, and only one of them is repeatable.
Planned separately from DTC
Retail does not behave like your webstore and does not get forecast like it. It is planned as its own channel and then netted against the same inventory pool as everything else.
What the agent does with retail planning
Every night
When the retail plan and what is actually happening drift apart — a won deal nobody promoted, a retailer running well outside its usual velocity — that becomes a ranked item in the next morning’s digest.
What it can’t do
It cannot change a door count, a velocity, or a retailer record. Those come from you and from what your retailers tell you.
The 30% that was not growth
A snack brand read a 30% retail increase as momentum and planned the next year against it. The door count had gone up 34% in the same period, which means per-store velocity had gone slightly backwards. Planned bottoms-up, that is visible in the plan rather than in a post-mortem after the reorder never comes.
How it fits together
Every capability runs on the same demand forecast, so each one makes the others more useful.
Pipeline
Open retail deals sit in the plan with the week you have to order and the capital at risk if the deal dies.
Explore PipelineKnow what’s comingMulti-channel and multi-warehouse
Retail is one of four channels planned separately and then netted against one pool of inventory.
Explore Multi-channelPlan retail the way retail works
Bring your door counts and per-retailer velocity and see the bottoms-up plan.