Retail planning built from doors, facings and velocity
Retail demand is built from what drives it — door count, facings and velocity in each store — and tracked per retailer, not as a share of a blended total.
A record for every retailer
Door count, rolling velocity, the products they carry, and the buyer’s contact details, kept with the account instead of in someone’s phone and someone else’s inbox.
Growth from velocity vs growth from new doors
Per-store demand and last year’s numbers sit next to the current plan. Volume up 30% because velocity improved and volume up 30% because you added 200 doors are different situations, and only the first one repeats.
Planned separately from DTC
Retail does not behave like your webstore and does not get forecast like it. It is planned as its own channel and then netted against the same inventory pool as everything else.
What the agent does with retail planning
Every night
When the retail plan and what is actually happening drift apart — a won deal nobody added to the plan, a retailer running well outside its usual velocity — that becomes a ranked item in the next morning’s digest.
What it can’t do
It cannot change a door count, a velocity, or a retailer record. Those come from you and from what your retailers tell you.
Example: 30% growth that came from new doors
Take a snack brand that reads a 30% retail increase as momentum and plans next year against it. Its door count rose 34% over the same period, so per-store velocity actually fell slightly. Planned from doors and velocity, that shows up in the plan before the reorders slow down.
How it fits together
Every capability runs on the same demand forecast, so each one makes the others more useful.
Pipeline
Open retail deals sit in the plan with the week you have to order and the capital at risk if the deal dies.
Explore PipelineDemand planningMulti-channel and multi-warehouse
Retail is one of four channels planned separately and then netted against one pool of inventory.
Explore Multi-channelPlan retail from doors and velocity
Bring your door counts and per-retailer velocity and see the bottoms-up plan.